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Blogging WOW! eBook, 6th Edition

Blogging WOW! eBook, 6th Edition

eBook Details:

  • Paperback: 408 pages
  • Publisher: WOW! eBook; 6th edition (June 20, 2016)
  • Language: English
  • ISBN-10: 1119257808
  • ISBN-13: 978-1119257806

eBook Description:

Blogging WOW! eBook, 6th Edition

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Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google...

eBook Details:

  • Paperback: 448 pages
  • Publisher: WOW! eBook; 2nd edition (October 17, 2013)
  • Language: English
  • ISBN-10: 1449367615
  • ISBN-13: 978-1449367619

eBook Description:

Mining the Social Web, 2nd Edition

  • Employ the Natural Language Toolkit, NetworkX, and other scientific computing tools to mine popular social web sites
  • Apply advanced text-mining techniques, such as clustering and TF-IDF, to extract meaning from human language data
  • Bootstrap interest graphs from GitHub by discovering affinities among people, programming languages, and coding projects
  • Build interactive visualizations with D3.js, an extraordinarily flexible HTML5 and JavaScript toolkit
  • Take advantage of more than two-dozen Twitter recipes, presented in O’Reilly’s popular “problem/solution/discussion” cookbook format

Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and More, 2nd Edition

How can you tap into the wealth of social web data to discover who’s making connections with whom, what they’re talking about, and where they’re located? With this expanded and thoroughly revised edition, you’ll learn how to acquire, analyze, and summarize data from all corners of the social web, including Facebook, Twitter, LinkedIn, Google+, GitHub, email, websites, and blogs. The example code for this unique data science book is maintained in a public GitHub repository. It’s designed to be easily accessible through a turnkey virtual machine that facilitates interactive learning with an easy-to-use collection of IPython Notebooks. CLICK TO DOWNLOAD

Advertising on Google: The High Performance Cookbook

eBook Details:

  • Paperback: 372 pages
  • Publisher: WOW! eBook (June 25, 2013)
  • Language: English
  • ISBN-10: 1849685843
  • ISBN-13: 978-1849685849

eBook Description:

Advertising on Google: The High Performance Cookbook

  • Set up your Adwords account and track results beyond the click
  • Create relevant keywords and write compelling ads
  • Learn about reporting, analysis, managing Adwords, and troubleshooting performance
  • Optimize performance for maximum ROI and implement strategies for Remarketing to past visitors
  • Step-by-step format with bite-sized, easy-to-digest, and implementable suggestions

Advertising on Google: The High Performance Cookbook

Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of.

Advertising on Google: The High Performance Cookbook is a collection of hands-on recipes for creating and optimizing Adwords campaigns The book begins with the research you’ll need to conduct before starting with Adwords, including figuring out how competitive your market is and finding out what your competitors are doing. It takes you through the account set-up process from the beginning to the end, including how to fine-tune your campaigns based on the rich reporting available. CLICK TO DOWNLOAD

PrestaShop 1.5 Beginner’s Guide

eBook Details:

  • Paperback: 260 pages
  • Publisher: WOW! eBook (April 24, 2013)
  • Language: English
  • ISBN-10: 1782161066
  • ISBN-13: 978-1782161066

eBook Description:

PrestaShop 1.5 Beginner’s Guide

  • Build a fully featured, attractive online shop with PrestaShop
  • Add and customize your shop’s products
  • Make more money by offering shipping and payment options to your site

PrestaShop 1.5 Beginner’s Guide

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store. In PrestaShop 1.5 Beginner’s Guide you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.

Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service. CLICK TO DOWNLOAD

Teach Yourself VISUALLY Search Engine Optimization (SEO)

eBook Details:

  • Paperback: 320 pages
  • Publisher: Visual; 1st edition (April 22, 2013)
  • Language: English
  • ISBN-10: 1118470664
  • ISBN-13: 978-1118470664

eBook Description:

Teach Yourself VISUALLY Search Engine Optimization (SEO)

  • Helps visual learners understand and practice important SEO concepts
  • Uses full-color, step-by-step tasks to teach the elements of SEO
  • Provides information you can quickly and easily implement to enhance your site’s search engine rankings
  • Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines

The perfect guide to help visual learners maximize website discoverability

Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. Teach Yourself VISUALLY Search Engine Optimization (SEO) will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website. CLICK TO DOWNLOAD

Display Advertising: An Hour a Day

eBook Details:

  • Paperback: 528 pages
  • Publisher: WOW! eBook; 1st edition (September 11, 2012)
  • Language: English
  • ISBN-10: 1118179714
  • ISBN-13: 978-1118179710

eBook Description:

Display Advertising: An Hour a Day

  • Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns
  • Provides an overview of display advertising concepts, including types, formats, and how they’re placed on websites
  • Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use
  • Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign

The display business is online advertising’s fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns. CLICK TO DOWNLOAD

Facebook Marketing WOW! eBook, 4th Edition

eBook Details:

  • Paperback: 336 pages
  • Publisher: WOW! eBook; 4th edition (June 10, 2013)
  • Language: English
  • ISBN-10: 1118400380
  • ISBN-13: 978-1118400388

eBook Description:

Facebook Marketing WOW! eBook, 4th Edition

  • Facebook is among the most important marketing tools for today’s business or nonprofit organizations
  • This extremely popular guidebook has been fully updated to cover Facebook’s new and ever-evolving tools
  • Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
  • Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques

The bestselling book updated with all of the latest features and Facebook upgrades

This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques. Facebook Marketing WOW! eBook, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today’s social media environment. CLICK TO DOWNLOAD

Drupal Search Engine Optimization

eBook Details:

  • Paperback: 116 pages
  • Publisher: WOW! eBook (September 18, 2012)
  • Language: English
  • ISBN-10: 1849518785
  • ISBN-13: 978-1849518789

eBook Description:

Drupal Search Engine Optimization

  • Learn how to create a search engine-optimized Drupal website.
  • Packed full of tips to help you develop an appropriate SEO strategy.
  • Discover the right configurations and extensions for SEO purposes.

Drupal Search Engine Optimization

Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.

In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. CLICK TO DOWNLOAD

Joomla! Search Engine Optimization

eBook Details:

  • Paperback: 116 pages
  • Publisher: WOW! eBook (July 9, 2012)
  • Language: English
  • ISBN-10: 1849518769
  • ISBN-13: 978-1849518765

eBook Description:

Joomla! Search Engine Optimization

  • Learn how to create a search engine-optimized Joomla! website.
  • Packed full of tips to help you develop an appropriate SEO strategy.
  • Discover the right configurations and extensions for SEO purposes.

Joomla! Search Engine Optimization

Joomla! is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.

Joomla! Search Engine Optimization will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort. CLICK TO DOWNLOAD

The Definitive Guide to Google AdWords: Create Versatile and Powerful ...

eBook Details:

  • Paperback: 388 pages
  • Publisher: WOW! eBook; 1st edition (May 9, 2012)
  • Language: English
  • ISBN-10: 1430240148
  • ISBN-13: 978-1430240143

eBook Description:

The Definitive Guide to Google AdWords

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns will walk you through every step needed to maximize your marketing and advertising power.

Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns.

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns will walk you through every step needed to maximize your marketing and advertising power. CLICK TO DOWNLOAD

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